Complex NTWRK

I created the primary tool for sellers to manage products on Complex NTWRK.

KEY IMPACTS

Within the first year of launch:

nearly 400 sellers use Seller Dashboard;
Seller Dashboard manages 210K+ products;
106,372+ orders fulfilled;
$10,500,000+ revenue generated

MY ROLE

Lead product designer. I designed a custom product management dashboard to mitigate issues from poor integration with Shopify.

What was at stake: Complex NTWRK depends on premium sellers. Incorrect product data and inventory mismatches meant buyers tried to purchase products that didn't exist. When sellers lose sales and customers due to platform failures, they leave for competitors.

Why I made this decision: I could've designed a completely custom dashboard for Complex NTWRK, but unfamiliar workflows would've scared off new sellers. Instead, I made it feel familiar to Shopify users while integrating features for Complex NTWRK's unique sales channels (live-selling, auctions, buy-now). Familiarity reduced onboarding friction and kept sellers confident in the system.

THE CHALLENGE

Sellers had to link Shopify stores to the Complex NTWRK platform, which created constant problems, such as inventory uploaded improperly and inaccurate product count data. Sellers had to navigate between two systems, which was confusing and inefficient, and Sellers were expected to be familiar with Shopify, which was often not the case.

We needed a custom product management tool that worked with Complex NTWRK’s unique features, while feeling familiar to users coming from other platforms.

edwinsocrateslara@gmail.com

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