Key Impacts - Within the first month of launch, the redesigned app received overwhelming positive user reviews in the app store. - Meridian Credit Union adopted the new design across its entire ecosystem. My Role Lead product designer. I created a new design system and pushed for two controversial additions: a price-matching feature and animations on positive actions like deposits and bill payments. What was at stake: Stakeholders wanted to keep the conservative look and feel of the old app, but we ran the risk of losing users due to a poor app experience. Why I made those decisions: Price-matching gave younger, price-conscious users a desirable money-saving tool and reason to engage with the app beyond basic transactions. Animations created an engaging experience tailored for our target demographic.